 Company to sponsor world’s biggest sporting event. Satyam Computer Services Ltd. (NYSE:SAY), a leading global consulting and information technology services provider, announced today that it signed up as FIFA World Cup Sponsor and Official Information Technology (IT) Services Provider to the FIFA World Cup. The ... [full story]
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 Each of the Boulder, Colo.-based Team Slipstream/Chipotle riders was outfitted with a BlackBerry Pearl last week, which they'll carry with them at all times. The BlackBerry devices will be used to broadcast team updates, to notify riders of scheduling changes, to update the team's racing ... [full story]
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 Responding to the growing demand for higher rebound abilities in athletic footwear, OrthoLite - the leader in premium insoles and performance linings launched today X-40 High Rebound. An advanced foam insole developed with boosted elasticity ratings of more than 40 percent for maximum resiliency, ideal ... [full story]
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 After more than 10 years of study and experiments, D-Tec® (Dainese Technology Center), the Dainese R&D department, introduced D-air® Racing during trials for the Grand Prix of Valencia 2007 in a totally active mode.In fact during the 250 cc free-training in Valencia, the D-air® Racing ... [full story]
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 Xenith LLC announces NOCSAE (National Operating Committee on Standards for Athletic Equipment) approval for its X1 football helmet that features an innovative head protection system. Xenith's new approach to head protection is adaptive, more effectively managing energy at multiple impact levels, multiple locations, and after ... [full story]
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 Tory Weber was a student in Calgary and working at a lumberyard when he ran out for his newspaper one February evening. He grabbed a warm pair of running shoes that had been sitting on the heat register next to the front door, stepped out ... [full story]
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 Omniture, Inc., a leading provider of online business optimization software, today announced that the National Hockey League (NHL) has selected Omniture to determine what content and online marketing campaigns are most effective, as well as how each Web site touch point resonates with their different ... [full story]
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 The Nike Store has just dropped the Nike Amp+ Sport Remote Control. We brought you news of the range of devices back in January, but it looks like the first line of watches has been released without much ado. The new model, paired with the ... [full story]
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 Salt Lake City, UT – H2O Audio, (Outdoor Retailer Booth #35178) the leading brand of waterproof and ruggedized sports accessories including a complete line specifically designed for Apple iPods, announced today the release of the iS2, the first waterproof case designed exclusively for the latest ... [full story]
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 Innovative Materials Aid Runners, Swimmers and BikersFor triathletes, the race might not be to the swift, but rather to those using the most silicone equipment to keep them dry, comfortable and hydrated."In sports today, even the slightest advantage matters in an athletic competition, so competitors ... [full story]
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