Curves and Rodale Launch CurvesComplete.com

Interactive Subscription Service Based on Proven Weight Loss Solution.

Curves International, Inc., the world's largest fitness franchisor, and Rodale, the authoritative source for trusted content in health and wellness worldwide, announced today the launch of CurvesComplete.com, the online weight-loss subscription service based on Curves: Permanent Results Without Permanent Dieting, the New York Times bestselling book authored by Curves founder and chief executive officer Gary Heavin. The interactive service, initially available in English in the United States and Canada, provides subscribers with diet and fitness information, tools, experts and motivation to achieve their weight-loss goals.

Curves International has more than 10,000 locations and more than four million female members worldwide.

"Helping women achieve their fitness and weight loss goals is what Curves is all about, and the launch of CurvesComplete.com adds another dimension of support," said Heavin. "People now have the option to track their weight loss online, and best of all, you don't need to be a whiz at technology to use our service."

Curves partnered with Baylor University's Exercise and Sport Nutrition Laboratory to construct methods for improving the health and well being of women. Developed by Rodale, the Web site is based on the proven theories behind Heavin's bestselling book and the results of numerous studies conducted at Baylor. These studies were designed to create a diet specifically tailored for women that is effective and easy to follow.

"Because there is so much diet information and advice available, it can be very challenging for dieters to determine what and how much to eat," said Rodale Senior Vice President and General Manager David Kang. "The CurvesComplete.com Web site offers a simple indicator that notifies members whether they have made a smart or poor food choice as they plan their menus. That way, members can learn to regularly make smart choices."

The online program features easy-to-follow meal plans, complete with shopping lists, healthy recipes, and a database of more than 30,000 foods featuring full nutritional information. Subscribers have ongoing access to Curves' network of nutritionists and fitness experts, who are available to answer questions and provide motivation. In addition to answering questions, the experts will be a presence on the message boards to help build an even stronger and more supportive community.

By following the plan and logging their eating and exercise activity, subscribers can track their progress. The program automatically adjusts and provides recommendations, as well as advice and guidance, based on how the subscriber is doing relative to her goals.

"We provide an open forum for sharing motivation and advice among women who are pursuing a healthier life," said Diane Heavin, who co-founded the company with her husband in 1992 and publishes the award-winning diane, The Curves Magazine. "At Curves, we say that it's possible to borrow willpower from a friend. That's an important factor in the success of our members, and we feel the same will hold true for Curves Complete subscribers. For current club members, Curves Complete is the perfect complement to club membership because it provides an easy and flexible diet and meal-planning solution."

Source: Curves